Hornblower’s Bubbles, Beats & Brunch Cruise
Product Identity
Objective
To concept and execute a marketing campaign for a new cruise product in NYC targeting young, hip, sunday-funday brunch goers. Bubbles, Beats & Brunch is a fun day party on a yacht, with a DJ, bottomless mimosas, fried chicken and waffles. The creative is fun and energetic, and showcases what makes Hornblower's BBB different than other brunch options in NYC.
Challenges/Considerations
Target audience NY locals, 24-35 years old.
There's a competitive market in Manhattan with unique brunch options.
Creative tone: fun, playful, colorful, energetic
Deliverables
Eblast, Web Advertising, postcard
Email example
Boarding passes and snapchat filter
A complimentary postcard given out at the end of the cruise.