Jessi Rose McMaster Branding

Overview

The client approached me to overhaul her personal brand as a Holistic Fitness Trainer, Yoga Teacher & Retreat Leader.

My role

As the art director and designer, I got to know Jessi and her dream to develop comprehensive programs in yoga, meditation and fitness, as well as be a leader in the health space. I developed the visual identity for her brand, established font and color palettes, and scaled that across her website, social channels, branded programs, and marketing efforts including gated content.

Skills

Branding • Social Media • Website Design