Tea Collection:
Cyber Monday Campaign

Campaign Identity

Overview

Cyber Monday is one of the biggest annual promotional events at Tea Collection. The marketing team wanted a strong look and feel that would set it apart from other promotional events. I decided to go with a bold blue to differentiate from the red-super-promotional Black Friday campaign just days prior. The cat character adds some fun and whimsy to this annual event.

Final Deliverables

Paid Social • Emails • Site Assets

Tea Collection:
Cyber Monday Campaign

Identity, Promo

Objective:

Cyber Monday is one of the biggest annual promotional events at Tea Collection. The marketing team wanted a strong look and feel that would set it apart from other promotional events. I decided to go with a bold blue to differentiate from the red-super-promotional Black Friday campaign just days prior. The cat character adds some fun and whimsy to this annual event.